Insane Chains Founder CEO sitting on a stack of Insane Chains Snap on caps storage bins at the Head Quaters

Meet Eric – Founder & Inventor of Insane Chains

I’ve always been obsessed with customizing bikes, whether it was a motorbike, BMX, or fixed-gear, I wanted every part to reflect my style. But there was always one part that never looked right: the chain. No matter how custom the build, the chain stayed boring, greasy, and overlooked.

It started with motorcycles. I noticed that even on high-end custom bikes, the chain looked exactly the same as it did on cheaper bikes. So I started designing snap-on caps to change that. Bold, durable covers that could transform the look of the chain without affecting performance.

Then I had the lightbulb moment: this isn’t just a motorcycle problem. BMX and single-speed riders, especially kids and teens, had the exact same issue. The chain was always left out of the customization process. So I took my designs and made them fit the most common single-speed chain size: 1/2” x 1/8”.

After months of testing and refining, I landed on the perfect formula - vibrant, secure-fitting caps that snap on in minutes. No tools. No mess. Just pure customization.

To protect the innovation, I secured U.S. Patent #7571595, covering this first-of-its-kind snap-on chain cap design.

That’s how Insane Chains was born. From my garage to riders across the world, we’ve created the first-ever snap-on chain accessory - a simple upgrade that turns any bike into a showstopper.

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  • Insane Chains Founder Eric holding a blue SE Big Flyer bicycle showcasing his Insane Chains product in front of an American flag

    Eric - Founder & Inventor

    What started as custom motorbike mods in a garage turned into the world’s first snap-on chain caps. Eric is the brains behind Insane Chains - the original innovator who took one look at a greasy chain and said, “We can do better.” Every color, every snap, every upgrade? That’s Eric’s magic in motion.

  • Insane Chains Head of Sales Dan Furlong wearing a red shirt with a logo, holding glasses against a plain background

    Dan – Head of Sales & Partnerships

    Dan makes the madness scale. He’s the one forging partnerships, expanding into new markets, and getting Insane Chains into the hands of riders, bike shops, and big brands across the world. You’ll find him wherever there’s opportunity - and probably riding wheelies with his nieces.

  • Nisha – Social Media & Community

    The voice behind the feed, the fire in the comments. Nisha runs our social game and keeps the vibe authentic, loud, and community-first. She’s the reason you’ve seen our chains on BMX builds, e-bikes, and your favorite reel this week.
Person riding a blue bicycle with yellow and blue chain accessory on a road

Insane Chains Mission Statement

Our mission is to get kids and adults off screens and back outside, riding bikes they’re proud of.

We believe a personalized bike gets ridden more — and when riders feel ownership, they ride with joy, confidence, and creativity.

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Bring Insane Chains to Your Country

We’re building a global network of license partners to bring Insane Chains to riders around the world. As a country partner, you’ll get the exclusive rights to sell and distribute our products locally through your own Shopify and Amazon stores — backed by our proven model, marketing assets, and support. If you’re an entrepreneur with a passion for bikes and bold ideas, we’d love to hear from you.

Become a Partner