Hello, my name is Eric Wettlaufer and I am the creator of customized motorcycle and bicycle chains. I came up with the idea while talking about it being the only thing left on a motorcycle or bicycle that has yet to really be customized.
I have a manufacturing background and I remembered a company that sold adhesives and how powerful adhesives had become. I began experimenting by bonding aluminum to the side of my motorcycle chain and plastic to bicycle chains.
After much trial and error, I figured it out. I have since sold motorcycle chains all over the world as I continued to work out what's best for bicycles. I knew if I could tap into that market I could do great things with the endless ideas for covering bicycle chain. Also, because of the potential, I went after the patent and after three years was finally awarded a utility patent. What a process!